Member Initiatives

Reckitt is using behavioural science techniques to start a conversation about business’ role in helping to ‘nudge’ pro-environmental behaviours. Their brand, Dettol, is subject of a study, undertaken in three countries in August and September 2021, designed to test the effectiveness of different forms of behavioural messaging intended to encourage pro-environmental habits related to handwashing. Their Finish and Vanish brands are also connecting with consumers to help people skip the rinse and lower washing temperature, saving energy and water in the home, engaging through advertising and with our retail partners.

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Nature’s Own is one of Sanofi Consumer Healthcare’s flagship brands. Through a three-year partnership with Greening Australia, they have solidified their commitment to eco-leadership and advocacy for environmental wellness. As Nature’s Own strives to become Australia’s leading eco-supplement, they have published a detailed plan addressing packaging, energy usage, responsible marketing and more to achieve their target to be carbon neutral by 2030.

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In the US, Sanofi Consumer Healthcare’s Personal Care Portfolio’s iconic brands of Gold Bond®, Cortizone-10® and Selsun blue® are championing Sanofi Consumer Healthcare’s commitment to recyclability. This is being activated through How2Recycle on-pack instructions and partnership with TerraCycle® to provide an easy and free way to recycle current containers. Gold Bond®, for example, is supporting TerraCycle’s mission to Eliminate the Idea of Waste®, by running social campaigns to educate consumers on easy ways to recycle, explaining recycling steps on its website, and leading internal contests to drive the effort.

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Actions to Breath Cleaner educates pupils on what air pollution is, the impacts on our health and what we can do about it. Designed for pupils aged 8 – 11 across England, Scotland, Wales and Ireland, this new programme from Otrivine aims to spark discussions in class and at home about the air we breathe with these resources supporting the Science, Geography and PSHE curricular. Pupils will become air quality detectives helping Logan improve his pollution consumption with fun, creative activities that will bring the learning to life.
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Aquafresh Shine Bright is a campaign to help educate both parents and children on the importance of good oral health. The Shine Bright campaign includes retailer partnerships, a school programme and influencer partnerships, all of which aim to educate and encourage better oral health amongst children to prevent rising tooth decay.

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Let’s treat it right is a resource designed to help consumers to manage themselves and everyday medicines the right way. It’s an educational tour divided into four sections: (1) The right need; (2) The right dosage: (3) The right storage: and (4) The right disposal.
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The makers of Claritin® are committed to helping kids in underserved communities get outside one more hour a week. With the launch of The Outsideologist Project, Claritin® is providing parents and kids with fun and exciting adventures to help make the outside the "unboring-est place to be". Along with experts in outside play, Claritin® has developed adventure activities, nature craft ideas, and imagination games that can be re-created right outside.

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#MedsDisposal website provides visitors with up-to-date, country-specific information on medicines collection systems via an interactive map. It also provides key information on the topic of pharmaceuticals in the environment. A short video with subtitles available in several EU languages aims to engage young people in the conversation. 

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